Expert Financial Advice Made Easy through BPI’s new Bankers Online Facebook App

Bank of the Philippine Islands (BPI) launches its newest game-changing innovation called BPI Bankers Online early today August 23,2012. It’s an app pioneered by BPI that promises to make getting financial advice easier for Filipino Facebook users.

The app would enable clients to have personalized conversations to real bankers from BPI to ask regarding their individual financial needs, giving the clients access to expert financial advice through a medium that is fast, easy and convenient.

Photo shows (from L-R): Dr. Donald Patrick Lim, Managing Director of MRM Worldwide; Ms. Carmencita Gozar, BPI VP & Brand BPI Division Head; Ms. Virginia Brocka, Brand BPI Digital Marketing Head; Ms. Josephine Ocampo, BPI SVP & Chief Marketing Officer; and Mr. RJ Ledesma.

BPI seeks to help improve financial literacy in the country by reaching out to the more than 27 million Filipinos on Facebook. Through the app, BPI encourages these users to become more aware of their financial health and to seek the expert advice offered by the bank’s pool of friendly and knowledgeable bankers.

“We have seen that the use of social media has become an integral part of Filipinos’ everyday lives; we are in fact among the top users in the world. Launching this app, we envision that BPI Bankers Online will democratize expert financial advice and lead Filipinos to financial wellness with BPI as their adviser and partner.

We have made ourselves available via Facebook, not just to listen but also to give advice to help you reach your financial goals,” shares Ms. Carmencita Gozar, VP and Brand BPI Division Head.

With the app now on Facebook, Filipinos are not limited by having to physically visit a branch. Users can go online to ask and get tips on wise money management, growing their wealth, responsible borrowing and other financial concerns. The app also features a connection to BPI’s help desk for customers with account-related inquiries and other customer service concerns.

BPI SVP and Chief Marketing Officer, Ms. Josephine Ocampo shares, “With the bank’s 161 years of serving the Filipinos, BPI continues to move into the future to reach out to more Filipinos, beyond the walls of BPI.

We really encourage everyone to talk to us via BPI Bankers Online, connect with the banker of your choice and ask your questions in order to get the advice that you need. The BPI Bankers Online app promises so much potential for the future of online banking.”

To know more about BPI Bankers Online, please visit and like https://apps.facebook.com/bpibankersonline/.

*Thanks to BPI and to Mark Rowland C. Tare of BrandSpeakAsia for bringing this good news especially to bank account holders all over the Philippines

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